_The power of prestige.

According to some impossible is nothing. Others claim that nothing is impossible, though we don’t see Biden climbing the Mount Everest any time soon or Trump admitting he isn’t the president anymore. 

American territory. There are two kinds of people, those who love America, and those who will never set foot there. But you don’t necessarily have to, because Starbucks, McDonalds and Pizza Hut are also American territory, and you can go visit those worldwide. But also Tesla has taken the world by storm in what is, according to automotive history, record time. And every EV that comes on the market today is getting compared to Tesla. These are often comparisons that make no sense, but we don’t think Elon Musk is unsatisfied with all the attention. 

One of the first. But back to our thesis that nothing is impossible. And staying on American territory, we are not going to talk about Tesla this time, but about an American brand that has a history to be proud of. The name Antoine de la Mothe might not ring a bell, but his surname Cadillac might. This is the founder of Detroit, Michigan, and the Cadillac crest is based on his coat of arms. Cadillac was one of the first car brands in the world, and the fourth in the United States. We are going to withhold the whole history from you, you have Wikipedia for that. 

No SUV. It has been exactly 120 years since Cadillac launched their first car, the Runabout and Tonneau. Now 12 decades later, GM’s Cadillac presents a new flagship, the 2024 Cadillac Celestiq. Cadillac has always been a prestige brand, but now they are going the extra mile. Tastes differ, but here at the editorial office, this boat can count on a lot of praise. The fact that it is also not an SUV makes everyone extra happy. There is one big but, however, and that is the press photos that were included. Because someone thought it would be a good idea to show the Cadillac Celestiq to the world in blue. We know right now that they will be very happy about that at Rolls Royce and Bentley, but fortunately their joy is tempered by the fact that one clever person at Cadillac has nevertheless attached an image of a Celestiq in some kind of rich emerald green. Which immediately makes the Celestiq look grandiose.

Fast charging. The facts then, and you may or may not like them, that will depend on how much you like your grandchildren. For those hoping for an 8,10, 12 or even 16 with a V in front are in for trouble. Because no rubber hose through which petrol flies for this new Cadillac, but a cable where electricity flows. On board shelters a 111 kWh battery pack that drives a dual-motor all-wheel drive system, bringing 600 hp and 867 Nm of torque along. This gets the counter to 96 km/h after just 3.8 seconds, and traveling keeps going comfortable for a distance of 483 km. Pausing to recharge is particularly fast at 200 kW.  

Get yours now. Production starts in late 2023, and the first ones should appear on Rodeo Drive in 2024. So you still have a very short time to raise 300,000 US dollars, but bear in mind that for those pennies you can then “only” get a standard Celestiq. Because not only will the Cadillac Celestiq be hand-built, there will also be only a limited number on the market each year. But the chance of spotting more than one on Rodeo Drive is… still greater than Putin receiving the Nobel Peace Prize.